Challenge
Brand Midas Recordings artist ANGEL via online and in-market visibility.
Create consistent communication between ANGEL and her fans. Create relationships
with ANGEL and other teen/tween brands.
Solution
We created www.angelfaith.net,
an interactive web site targeting tweens and teens.
We created ANGEL Alert, a weekly newsletter sent out to all of her fans.
We created and launched the ANGEL Online Store, which sells ANGEL lip
gloss, loungewear, and a variety of other products. We created and launched
her brand at the International Licensing Show in NYC. We created relationships
with brands including Bratz, Seventeen, Bongo/Candie’s, and Macy’s.
Results
ANGEL’s team had over 10,000 members before album release, and her
brand
awareness increases daily.