Challenge
To develop a buzz about the premiere faith-based family lifestyle and entertainment brand development studio.
Solution
Marketing their two hottest brands, Earth 2 Jane and Chosen Girls, as timely and trendy properties who promote a positive teen and tween image.
Results
G Studios went into the 2005 International Licensing Show in New York City with major articles in five separate publications, including Business Week and Retail Merchandiser and came out of the show with licensee interests across all product categories for all six G Studios brands.