Challenge
Increase awareness for the "Reality Cares" Foundation.
Solution
Buzz MG partnered with INTOUCH Weekly magazine. We created a media campaign
that included print, TV, radio, and Internet. We created product placement
opportunities for NIVEA, Atlantic Records, Surly Girl Studios, NFG, and
Tony + Tina cosmetics.
Results
Over 50 reality TV stars attended the event, including Omarosa
Manigault-Stallworth, Heidi Bressler, Ethan Zohn, Jenna Morasca, Rob Mariano,
Amber Brkich, Leah Gillingwater, Sam Solevey, and many others. The event,
held at Kenneth Cole NYC, was featured in a 2 page spread in the May 31st
double issue of INTOUCH Weekly magazine. The event was also covered in
People magazine, US Weekly, several internet sites, radio shows, and newspapers.