Challenge
Garner feedback from teens on the hottest licenses from the New York Licensing
Show.
Solution
Buzz MG took four buzzSpotters to the New York Licensing Show. The teens
looked at the showcased brands, talked with marketers, and reviewed materials.
Results
The Buzz MG review made the cover of the September 2002 issue of Retail
Merchandiser magazine. In addition, both Retail Merchandiser and Buzz
MG received requests for reviews in other publications.