Challenge
Get feedback on Verizon Wireless's new teen prepay brand FREEUP.
Solution
Buzz MG conducted six "In-The-Mix" 90 minute discussions with
African-American, Caucasian, and Hispanic youth between the ages of 16
and 24.
Results
VZW was given insightful feedback on how youth view the FREEUP brand and
VZW competitors, including Virgin Mobile, Nextel, and Cingular.