Blue Fusion Releases National Youth Survey On High School Teens’ Spring Break Behavior
March 19, 2004 - Blue Fusion,
a new youth marketing consultancy formed out of a partnership between
DC consulting firm Westin Rinehart and teen-marketer Buzz Marketing Group,
announced results today of a national survey of 440 'buzzSpotters' from
all across the U.S. detailing their behavior on Spring Break. The survey
division of Blue Fusion is called Blue Pulse and respondents ranged in
age from 15-18.
55% of Teens Footing the Bill for Spring Break
"Teenagers are taking more financial responsibility for their own entertainment
and vacations," said Morris L. Reid, managing director of Westin Rinehart
and managing partner of Blue Fusion. "The results of the survey showed
55% of teens are paying for their own spring break vacations and not relying
on their parents money." Of the 55% who will be spending their own money,
41% report they earned the money working at various jobs and 14% will
pull from their savings account.
68% of Teens Do Not Plan To Have More Sex
68% of the respondents commented that they do NOT expect to have more
sex on Spring Break, although half of teens polled will be bringing condoms
with them "just in case."
An Ohio male teen, age 18, responded," I don't see spring break as a
chance to get laid, but I just bring the condoms as a safety measure,
you never know what might happen."
"Adult America assumes that kids break from the nest and do the wrong
thing," said Tina Wells, chief executive officer of Buzz Marketing Group
and managing partner of Blue Fusion. "Our one-to-one experience and regular
forums with young people tell us that more teens are demonstrating independence
and making smart decisions."
Blue Fusion provides marketing solutions targeted at the increasingly
savvy youth consumer. Blue Fusion serves as a strategic resource for Fortune
500 companies and major consumer brands looking to grow their tween, teen
and young adult market share. The company is in touch with a national
network of 9,000 kids which is almost 50/50 male/female and approximately
60% Caucasian and 40% African American and Latino. The kids are objective,
tell the truth and surveys are conducted by peer to peer.
ABOUT BLUE FUSION
Blue Fusion is a consultancy and talent agency focused solely on the youth market. The company is created with the belief that young people make up a large market of consumers who deserve a campaign that speaks directly to them. Blue Fusion is dedicated to providing companies with the ability to reach youth by better understanding youth. Through aggregation and analysis research, Blue Fusion is able to produce quality ideas that positively affect the bottom line of its clients. Through Blue Fusion's proprietary network of youth consultants, the firm is able to provide companies with the expertise they need.
ABOUT WESTIN RINEHART
Westin Rinehart is a leading strategic communications consulting firm serving Fortune 500 companies and large organizations. Westin Rinehart devises strategies for safeguarding clients' corporate profiles, establishing relationships with federal, state and local leaders, meeting market challenges and a host of other activities aimed at increasing the bottom-line. For more information on Westin Rinehart, visit the website at www.westinrinehart.com.
ABOUT BUZZ MARKETING GROUP
Buzz MG serves as a liaison between youth and companies that target them. Our proprietary peer-to-peer network of 9,000+ youth provides us with a plethora of information and resources for targeting youth better. Our unique group of youth consultants brings added value to every client we serve. The foundation of Buzz MG has always been a research-based corporation, and we utilize that knowledge to benefit all of our clients. For more information on Buzz Marketing Group, visit the website at www.buzzmg.com.
CONTACT
Tina Wells
tina@buzzmg.com
tel: 646 792 2174