Blue Fusion Launches Midas Recording Artist "Angel" At Licensing
2004
June 7, 2004 - Blue Fusion,
a youth marketing consultancy formed out of a partnership between DC consulting
firm Westin Rinehart and teen-marketer Buzz Marketing Group, will launch
the debut of Midas Records recording artist "Angel" at the LICENSING 2004
International conference June 8th & 9th at the Jacob K. Javitz Convention
Center in New York City. The marketing strategy includes giving the music
away for free with branded merchandise.
Blue Fusion's strategy to give the music away for free is a result of
understanding teen consumers who have grown up in a world where music
was "free" with illegal downloading. The company is branding an arsenal
of products for purchase, branded by Angel, and will offer licensees the
opportunity to meet Angel at the show.
"Kids today would rather download for free, or burn a friend's CD, than
walk into a record store and buy an album from a new artist," said Morris
Reid, managing partner of Blue Fusion. "Angel's music will be free with
branded cool products for teens and so far, the response we have had has
been amazing."
Using a throw back strategy, Blue Fusion began generating buzz around
the artist before the debut with a nation wide high school tour earlier
this year. With daily access to the largest network of teens and tweens,
Blue Fusion is on top of all the latest trends, spending habits and musical
tastes of this billion-dollar consumer audience.
"Being in touch with your targeted consumer audience offers tremendous
advantages," says Tina Wells, managing partner of Blue Fusion. "By maintaining
steady communication with teens and tweens, we have constant access to
their evaluations that can be employed into branding strategies to ensure
companies are maximizing their dollars spent."
ABOUT BLUE FUSION
Blue Fusion is a consultancy and talent agency focused solely on the youth market. The company is created with the belief that young people make up a large market of consumers who deserve a campaign that speaks directly to them. Blue Fusion is dedicated to providing companies with the ability to reach youth by better understanding youth. Through aggregation and analysis research, Blue Fusion is able to produce quality ideas that positively affect the bottom line of its clients. Through Blue Fusion's proprietary network of youth consultants, the firm is able to provide companies with the expertise they need.
About Westin Rinehart
Westin Rinehart is a leading strategic communications consulting firm
serving Fortune 500 companies and large organizations. Westin Rinehart
devises strategies for safeguarding clients' corporate profiles, establishing
relationships with federal, state and local leaders, meeting market challenges
and a host of other activities aimed at increasing the bottom-line. For
more information on Westin Rinehart, visit the website at www.westinrinehart.com.
ABOUT BUZZ MARKETING GROUP
Buzz MG serves as a liaison between youth and companies that target them.
Our proprietary peer-to-peer network of 9,000+ youth provides us with
a plethora of information and resources for targeting youth better. Our
unique group of youth consultants brings added value to every client we
serve. The foundation of Buzz MG has always been a research-based corporation,
and we utilize that knowledge to benefit all of our clients. For more
information on Buzz Marketing Group, visit the website at www.buzzmg.com.
CONTACT
Tina Wells
tina@buzzmg.com
tel: 646 792 2174