Buzz Marketing Partners With Karmaloop Clothing & Lifestyle Brand
January 10, 2005 – Buzz Marketing Group,
a full-service youth marketing agency founded by entrepreneur Tina Wells
in 1996, joins forces with Karmaloop, an online urban boutique founded
in 1999. Both companies employ young adults who are in tune with current
lifestyle ideals and desires and are able to translate these desires into
marketable strategies. Recognizing their apparent synergy, they plan on
collaborating on several projects this year, starting with the inclusion
of Buzz Marketing’s Buzz Report / Tina’s Top 10 into Karmaloop’s
monthly "LOOP" e-zine.
Karmaloop markets itself as a "community of style," and is
a major fashion source, marketing vehicle and a full-service promotions
agency (Krush Agency). Their retail website, www.karmaloop.com,
offering cutting-edge apparel for both men and women from urban-inspired
brands, has evolved into an undeniable trendsetting lifestyle brand. Karmaloop
offers the unique opportunity for youth to exchange and implement their
ideas along with their peers while participating in branding and guerrilla
marketing campaigns. They are currently affiliated with such well-known
brands as Puma, American Apparel, Atlantic Records, Jane’s Addiction,
Vice and Royal Magazines.
Wells, CEO of Buzz, is no stranger to the youth mindset, being in her
mid-twenties. She understands what drives today’s youth and shares
that knowledge with companies attempting to target that particular demographic.
Buzz’s primary goal is to help clients understand, connect and impact
their target audience and informing teens of products and services on
the market that are of benefit to them, such as Karmaloop’s fashionable,
affordable items. Together, Buzz and Karmaloop use custom data reporting
to raise awareness of new styles and products, build brand loyalty, and
beat the competition.
Tina’s Top 10, a monthly
e-zine that reports on the hottest trends or must-have favorites in fashion,
beauty, entertainment, and lifestyle, incorporated within the monthly
Buzz Report, reaches trendsetters,
editors, producers and executives in the fashion, entertainment and lifestyle
industries. In 2005, The Buzz Report will be featured in Karmaloop’s
"Loop" newsletter, reaching an additional 350,000 readers. Each
Buzz Report for 2005 will include the industry favorite Tina’s Top
10, as well as Places 2 B and a changing feature.
CONTACT
Tina Wells
tina@buzzmg.com
tel: 646 792 2174