Buzz Marketing Behind Bernard’s Salon's Lifestyle Branding Campaign
January 10, 2005 – Buzz Marketing Group's
advertising and marketing campaign for Bernard's Salon and Day Spa, the
premier full-service salon in Cherry Hill, New Jersey, debuts in January
to complement the launch of Bernard's exclusive cosmetics line, B Cosmetics
by Bernard’s. The B line features four original looks - B Sexy,
B Glamorous, B Exotic, and B Natural.
Bernard's new B Cosmetics line offers 23 foundations, 24 lip colors,
15 glosses, 9 lip liners, 28 eyeshadows, 9 eyeliners and 15 blushes. To
take this look on-the-go, face palettes reflecting each of the four looks
are packaged in sleek and fashionable compacts. The collection appeals
to women of all ages, ethnicities and lifestyles.
Buzz MG's ad campaign reflects Bernard's transcendence into a lifestyle
brand, beyond the confines of a typical salon. Their in-house sale of
Versace and Jan Marini cosmetics is being replaced by the Bernard's brand
(B Cosmetics), which continues to connect with the Bernard's customer.
The campaign features illustrations of women who epitomize each style
- Sexy, Glamorous, Exotic, and Natural.
“I think the use of the illustrations add to the allure of the
collection. They are fun, fresh and correspond with our salon's image
and the direction we are heading,” says Anthony Rossano, President
and Owner of Bernard's Salon and Spa.
Buzz MG, a full service marketing company dedicated to helping clients
better connect with youth, trendsetters and their own branding strategy,
strengthens the power of Bernard's brand by utilizing "buzzSpotters",
an international network of over 9,000+ youth dedicated to recognizing
and translating today's trends. Created by teens for teens, Buzz understands
what "Generation Y" wants, and they apply the knowledge gained from their
Buzzspotters feedback and numerous surveys to translate those desires
into effective campaigns for companies, such as Bernard's.
Founded in 1980 by Thomas Bernard and chosen as Salon of the Year in
1996 by Salon Today, Bernard's fuses fashion and function to achieve total
beauty for both women and men. This new signature line of foundations
and color cosmetics is the first of four collections planned for 2005.
Fragrance and body collections are also anticipated.
To learn more about Buzz Marketing Group and its success in promoting
other brands, including Candie's shoes and Verizon Wireless, please visit
www.buzzmg.com.
CONTACT
Tina Wells
tina@buzzmg.com
tel: 646 792 2174