May 29, 2005 - Seen in The New York Times Sunday Edition, Fashion & Style section, Wells and her insightful network of buzzSpotters discuss the present trend of shifting focus from clothing and shoes to the desire for high-tech gadgets, often with an even higher price tag. Renown for their pulse on all that is 'cool' in youth culture, buzzSpotters Greg Becker and Jen Lang (VP to the Buzz Consultant Board), discuss the emergence of products such as iPods and PS2s into everyday life, emphasizing the repercussions of not keeping up with your friend.
"I used to make fun of my friend," 17 year-old buzzSpotter Lang lamented, "he had a Nokia phone that was so four years ago. Unfortunately, he just got a brand new phone." The result--"It was like $400, so now I'm behind." As iPod minis and PDAs continue to saturate the market, Tina Wells and her international network of in-the-know buzzSpotters predict even deeper penetration into everyday life. "As technology becomes more mainstream, as products materialize, youth and perceived need are sure to follow."
ABOUT BUZZ MARKETING GROUP
Buzz MG is a youth consulting agency, specializing in youth market research, brand development and trend forecasting. With a worldwide network of 9,000+ teen consultants ("Buzzspotters") Buzz MG has created innovative youth and multi-cultural marketing strategies for a variety of clients in beauty, entertainment, fashion and lifestyle since 1996. Buzz is an integrated marketing solutions provider focused on assisting clients to connect, brand, impact and understand their target market. Segments are kids (5-7), tweens (8-12), teens (13-18), young adults (19-24) and adults (25+).
CONTACT
Tina Wells
tina@buzzmg.com
tel: 646 792 2174