Finland Learns to Listen to Tina Wells
New York, NY, June 16, 2005 – Discussing the key to researching and predicting trends, Tina Wells, CEO of Buzz Marketing Group, was featured in the premiere daily business newspaper of Finland, Talous Sanomat. Focusing on the idea of listening, Wells explained that while anyone can guess what the next ‘it’ trend will be, there are fundamental shifts and drivers underneath the visible culture that are the real motivators of change, and those drivers are the key forces to study.
Recognizing Finland’s reputation as a technologically advanced country, Wells took the time to decompress both the latest trends, such as customization and luxury products, as well as invaluable advice as to how to conduct youth research, so that the answers you receive are legitimate and honest answers from the youth.
Founding Buzz MG at the age of 15, CEO Tina Wells knows firsthand the importance of letting youth speak their minds, and the need to take notice of them. “If you really want to know what youth are thinking,” she explains, “don’t just read up about it in a book. Ask them. Youth want to express themselves, whether it is through blogging, instant messaging, or simply talking. It is just a matter of approaching them properly and genuinely caring about what they have to say.”
ABOUT BUZZ MARKETING GROUP
Buzz Marketing Group, the premiere by-youth-for-youth marketing and communications agency, specializes in market research, content generation, and trendspotting, with particular focus on viral outreach, focus groups, and lifestyle marketing. Whether it’s through online research or immersion experiences, Buzz Marketing Group offers all the options you need to receive results that will enhance your bottom line.
CONTACT
Tony Pham
Buzz Marketing Group
535 W. 34th St.
New York, NY 10001
Tel: 646-792-2174
Fax: 646-792-2175
tony@buzzmg.com