New York, N.Y., November 4, 2005 -
In an effort to encourage and promote reading among teens, St. Martin's Press has signed a deal with Buzz Marketing Group to develop and launch a groundbreaking marketing campaign for the hottest teen book of 2006: Inside the Mind of Gideon Rayburn by Sarah Miller.
Set in a prestigious boarding school in northeastern Connecticut, Inside the Mind of Gideon Rayburn answers the question every girl wants answered: what do teenage boys really think about? Through the eyes of a mystery narrator, the reader enters the mind of Gideon Rayburn, an average teenage boy from suburban Washington. Gideon is stumbling through a wild junior year at Midvale Academy. Aided by his debauched and rebellious roommates, and an extremely efficient marijuana inhalation system, Gideon will learn everything there is to know about the elusive, complex girls of Midvale.
Buzz Marketing Group's "buzzSpotters" have been selected as the 'it' trendsetters and tastemakers who will spread the buzz about the uniqueness and depth of this book. Available at local retail outlets in May 2006, Inside the Mind of Gideon Rayburn will change the way that teen books are marketed, developing from a book into an interactive lifestyle.
"Gideon Rayburn," Tina Wells, CEO of Buzz Marketing Group, notes, "is the book that teens have been waiting for. It's not often that a book so succinctly captures elements of teen life so honestly and brilliantly."
For more information on this new marketing campaign, contact Whitney Fishman at (646) 792-2174 or whitney@buzzmg.com
ABOUT ST. MARTIN'S PRESS
Founded in 1952 by Macmillan Publishers Limited of England, St. Martin's Press is now one of the largest publishers in America, operating eight separate imprints. St. Martin's is part of Holtzbrinck Publishers, LLC, a group of publishing companies held by Verlagsgruppe George Von Holtzbrinck, a family owned publishing operation based in Stuttgart, Germany.
ABOUT BUZZ MARKETING GROUP
Buzz Marketing Group, the premiere by-youth-for-youth marketing and communications agency, specializes in market research, content generation, and trendspotting, with particular focus on viral outreach, focus groups, and lifestyle marketing. Whether it's through online research or immersion experiences, Buzz Marketing Group offers all the options you need to receive results that will enhance your bottom line.
CONTACT
Whitney Fishman
Buzz Marketing Group
535 W. 34th St.
New York, NY 10001
Tel: 646-792-2174
Fax: 646-792-2175
whitney@buzzmg.com
www.buzzmg.com