New York, N.Y., November 4, 2005 -
Sulake and Buzz Marketing Group will join forces to launch a fully interactive campaign that will introduce and attract new users in the Chicago area to the virtual world.
By working with academic institutions, community organizations and utilizing the best in Chicago-based music, theater and art, Buzz Marketing Group will be building an understanding and excitement about Habbo Hotel, a 5-star online virtual hotel designed for 13 to 18 year olds.
The interactive hotel allows the teens to become a part of the world of Habbo. By "becoming a Habbo," users can dance, walk, eat and drink, and play in game rooms, cafes and swimming pools. Habbos can also hang with pals, make new friends and express themselves in an open environment. Additionally, each Habbo has a chance to design a room to his or her own tastes.
"Interactivity and personalization is what everyone wants when they are part of an experience," Buzz Marketing Group CEO Tina Wells explains. "Habbo Hotel allows you to not only play online, but become part of an interconnected community. We are very excited about introducing Habbo to the Chicago area, and showing them what millions of youth around the world have already become a part of."
For more information on the campaign to promote the virtual Habbo Hotel, contact Whitney Fishman at (646) 792-2174 or whitney@buzzmg.com
ABOUT SULAKE
Sulake is an interactive entertainment company that specializes in developing, publishing and distributing multiplayer online communities and games, like Habbo Hotel. Sulake was established in 2000 and it now has localized Habbo Hotel communities and operations in 16 countries on four continents: North America, Europe, Asia and Australia. To date, more than 35 million Habbo characters have been created, with over 4 million unique users visiting Habbo sites each month. Currently Sulake has more than 210 employees worldwide.
ABOUT BUZZ MARKETING GROUP
Buzz Marketing Group, the premiere by-youth-for-youth marketing and communications agency, specializes in market research, content generation, and trendspotting, with particular focus on viral outreach, focus groups, and lifestyle marketing. Whether it's through online research or immersion experiences, Buzz Marketing Group offers all the options you need to receive results that will enhance your bottom line.
CONTACT
Whitney Fishman
Buzz Marketing Group
535 W. 34th St.
New York, NY 10001
Tel: 646-792-2174
Fax: 646-792-2175
whitney@buzzmg.com
www.buzzmg.com