Tina Wells Appointed to By Kids For Kids Advisory Board
STAMFORD, CT - March 27, 2007 - By Kids For Kids is proud to announce the appointment of Buzz Marketing Group CEO, Tina Wells, to their board of advisors. Ms. Wells joins some of the most influential business people in the marketing, licensing, branding and inventing worlds, including: Gregory Barnhill, Donald Kelly, Congressman Major R. Owens and scotchgard™ inventor Patsy Sherman. Tina’s vast experience in youth marketing will be a welcome addition to the board, and having started her own company over 10 years ago, her entrepreneurial spirit is in tune with the By Kids For Kids mission.
Tina Wells has a BA (Hons) in Communications Arts from Hood College, and was accepted into a post-baccalaureate program at the University of Pennsylvania’s Wharton School of Business for marketing management in 2002. In 1996, Tina deployed her passion for fashion and pop culture acumen to pen influential reviews on products and companies targeting youth for The New Girl Times, a newspaper for young girls around the age of 16.
Like By Kids For Kids, Tina realized the obvious disconnect between teens’ desires and companies’ misdirected outreach, and developed an inventive and creative strategy to forge this gap. Tina and Buzz Marketing Group are widely known for their creative youth outreach campaigns and have worked with such hip brands as Verizon Wireless, Candie’s shoes and music labels Sony, Jive and Midas.
As an expert in youth marketing, Tina has frequently provided commentary in such high profile media outlets as: O, The Oprah Magazine, New York Times, Wall Street Journal, Essence, Entrepreneur Magazine and Entrepreneur.com, CosmoGIRL!, BRANDWEEK, Savoy, Le Nouvel Observateur, Ebony, Brass CU and Link magazine. Tina is also a member of The Viral and Buzz Marketing Association and is on the Board of the Business Women’s Network.
Tina Wells commenting on her appointment to the BKFK Board of Advisors said: “I am proud to serve in this role as an advisor to By Kids for Kids. I believe in the power of ideas from young people, and am excited to support BKFK in their mission to empower youth.”
“We are delighted to have Tina Wells’ expert advice on hand here at BKFK,” said Norman Goldstein, the Founder and CEO of By Kids For Kids Co., “Tina has a passion for creativity which is what we’re all about, and her wealth of experience and unique style will be of great value to the Company and serve as inspiration for our Kid Inventors.”
About By Kids For Kids Co.
By Kids For Kids., a closely held corporation based in Stamford, Conn., is the leading global marketing, branding and licensing company dedicated to making kids' ideas a reality. Their mission is to inspire, motivate and stimulate the innovative spirit within all kids. In addition to providing free support and educational resources to the world's children, BKFK provides entrepreneurial experiences for young inventors and supports the entire ideation through commercialization process. Learn more: www.bkfk.com
Contact:
Mary Aloe
Director of Publicity
By Kids For Kids Co.
+1 (310) 466-8777
media@bkfk.com